IRC Communication Strategy Review
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Communication Goals |
Constituencies served |
Vehicles |
Target Audiences |
The next triennium |
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Inform Anglicans about the work of their church |
Parish leaders Dioceses General Synod |
Journal MinistryMatters Web Video Consultations Media Relations Archives Library Anglican Appeal |
People in the Pews Parish leaders General Public Individual researchers |
This goal historically receives the greatest amount of attention and resources. No change is contemplated, however the available resources in all vehicles notes have been reduced in 2000. |
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Stimulate thought and debate on important social and theological issues |
Parish leaders Dioceses General Synod |
Journal MinistryMatters Book Publishing Video Production Media relations |
Active members Parish leaders Dioceses General Synod General public |
The loss of the Resource Centre provides a significant gap in this area. Use of the Web as a vehicle may become more significant. |
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Provide positive, practical, spiritual information |
Parish leaders |
Book publishing Broadcast video |
Active members Parish leaders Public |
Path Books offers practical spirituality to enrich everyday living. Loss of Resource Centre affects resource distribution. Suspension of broadcast video eliminates public audience |
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Connect Canadian Anglicans with each other and with the wider Communion |
General Synod Dioceses |
Journal MinistryMatters Book Publishing Video Production Library Anglican Appeal |
Dioceses Parish leaders Active members
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Increased use of Web Email subscription enhancements Parish-based email network |
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Enhance Anglican identity |
General Synod Dioceses Parish leaders |
Journal MinistryMatters Book Publishing Video Production Broadcast video Web |
Active members |
Little change foreseen (some possible Web enhancement). Loss of Resource Centre affects resource distribution. Suspension of broadcast video eliminates non-resource topic areas |
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Inform the public about the work of the church and portray a positive image of the church to Canadian society |
Active members Parish leaders Dioceses General Synod |
Media relations Journal Web Broadcast video Library Archives |
Public Media |
All public services and vehicles were reduced in 2000. Suspension of broadcast video eliminates public audience Enhanced media relations is not possible within current resources. |
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Share good news (with all Canadians) |
Active members Parish leaders Dioceses |
Book publishing Broadcast video |
Public Media |
Suspension of broadcast video eliminates public audience |